Wii shortages continue

It’s now five months after the release of the Nintendo Wii gaming system and you still have to camp out before you can buy one. Nintendo is just able to sell every single Wii they make.

Some of you may be thinking that this is some sort of artificial shortage to generate plublicity. It’s not:

Over 2.5 million units are estimated to have been sold in North America and a further 2 million in Europe.

Speaking to Game Theory Podcast, Perrin Kaplan, Nintendo’s VP of marketing and corporate affairs said, “There is a lot going on behind the scenes in terms of working on what we are producing and the numbers continue to rise but the product is so very popular that we may see a supply / demand situation last for some time.”

She added, “We are at absolute maximum production and doing everything we can. The number of units that we have been able to produce has far exceeded our hardware production in the past and the production levels of a lot of our competitors but demand continues to be really high. People are being really diligent about working with retailers to locate one but we are cognisent of the fact that a lot of fans are not able to get their hands on one yet. We are asking them to be patient and to know that we are working on this as fast as we can.” (Source: Next Generation)

The Nintendo executives must be drowning in tears of joy (and cash). Their gamble that a unique control system and a lower price would trump the sheer computing horsepower of the Microsoft Xbox 360 and the Sony Playstation 3 has definitely paid off.

One Comment

  1. Ian

    Well they are the first company to really innovate in quite some time. MS and Sony seem to think they can just sell the same system with better guts every few years and people will eat it up. Nintendo made the same mistake with the GC, which really just felt like N64 2.0. They just got rid of the clunky cartridges, fixed the memory cards, and gave it better graphics. It was kind of disappointing to play Smash Bros or Mario Kart on GC cause they felt almost identical to the versions I had for N64. N64, which now people laugh at, was actually a pretty cool console. It had the first really good 3D multiplayer on a console (Goldeneye, and later Goldeneye 2.0 aka Perfect Dark which was AWESOME). It had the Rumble Pack which came with Starfox 64 (a fun game), which was later copied by everyone to make the vibrating controllers (yeah I know PC had it first, but Nintendo was the first to make it on a console). Pretty graphics are nice, but in the end the games still need to be fun, and you can only resell a game with better graphics so many times, unless its a sports game which is the same game EVERY year, just different players on different teams. That said, I’m still waiting on my Wii, and you would think they would find some way to jack up production.

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