The Writer’s New Marketing Plan

The publishing industry is doomed. Or, at least, that’s what we hear on a daily basis from ‘leaders’ in the industry. Before the big takeoff of the internet, e-books, Kindles and Swiss Army knife-like mobile phones, the ‘leaders’ in the publishing industry decried another mass-media phenomenon, the television. Transitions are hard, especially when you have to keep most of the money flowing back up in the pipe to pay CEO million dollar wages in whatever big conglomerate you’ve gotten yourself acquired by. This leaves little room for a marketing push by the publisher for its first-time or midlist authors. If you are Dan Brown, you’re still going to get the placement at the entrance to the Barnes & Noble, ads in the New York Times, and they’ll even pay for your new website.

So where does that leave our newly-minted or under-appreciated authors? Pretty much doing everything on their own as hilariously described in this New Yorker piece by Ellis Wiener:

Subject: Our Marketing Plan

Hi, Ellis—

Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion.

Read the whole (hilariously, sadly accurate) thing here.