Tag Archives: marketing

Is Apple An A-hole?

News came out over the weekend about a patent Apple filed in regards to technology that “displays advertising on almost anything that has a screen of some kind: computers, phones, televisions, media players, game devices and other consumer electronics.” (NYT) As the NYT states, the technology wouldn’t be an annoying pop up but “the technology […]

The Writer’s New Marketing Plan

The publishing industry is doomed. Or, at least, that’s what we hear on a daily basis from ‘leaders’ in the industry. Before the big takeoff of the internet, e-books, Kindles and Swiss Army knife-like mobile phones, the ‘leaders’ in the publishing industry decried another mass-media phenomenon, the television. Transitions are hard, especially when you have […]